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Select one of the four fictitious theatrical film releases listed below (identified by genre).

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Prepare

In this assignment you will select a fictitious theatrical film release, define your marketing objectives, and develop a marketing mix based on your available budget and targeted consumers.

Assume that you have a total budget of $20,000,000 to market your film. Use the advertising metrics provided in the Project 4 Pricing Data Sheet download below to assist you in deciding which mix of media outlets you will buy to reach your target market.You must use a combination of both traditional media/ channels and digital media/channels in your marketing mix. Digital channels may include mobile, SEO, social, pay-per-click (PPC), blogs, email, and display ads.

Your budget must be divided across at least three media outlets.

Create:

Create marketing objectives and a thoughtful marketing mix plan for a fictional film of your choosing. Be sure your presentation addresses each of the following elements:

1. Select one of the four fictitious theatrical film releases listed below (identified by genre).

Mr, Superhero (action)

Jane & Jack in Love (romantic comedy)

The Jaded Juror (drama)

Cuddly, Cute, and Housebroken (animated)

2. Describe your fictitious film in a few sentences and describe the target market in detail. Remember to include target group details such as demographic, geographic, psychographic, benefits sought, and patterns of use.

Answer the following:

Who do you think is buying tickets to this type of film currently?

Describe the intended target for your film with specific details, for example: Women 25-54, suburbs, currently in relationships, seeking healthy romantic fantasy, date night or girls night out entertainment event, etc.

3. What do you think the objectives of the marketing campaign for this film are?

4. Describe how you will reach your target audience with your customized marketing mix plan. Explain, in detail, how you will allocate funds from your budget to reach this target. (Divide your entire budget into this marketing mix plan.) Your plan must include the following:

Description of the traditional and digital media outlets/channels you will buy

Description of how much you will spend on each outlet/channel

Description of why you selected each outlet/ channel

Description of the intended duration of the campaign (For example, 1 week, 1 month, 3 months? etc.)

Description of the number of consumers you will reach

Explanation of the desired outcome you expect to achieve after this marketing mix is deployed and completed

5. Deliver your marketing mix and budget as a Word document.

Cite resources using both in-text citations, and a separate reference page. Incorporate the concepts and terminology learned from this week’s readings into the paper, demonstrating how the marketing mix you chose reflect the concepts learned about in this week’s reading and viewing assignments.

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