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Why did you make that choice?

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Prepare
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Decide who or what you will market through your social media campaign. You may use the same entertainment-related company, product, service, experience or person, that you used in Project 1, or you may choose something or someone new. Think of the most effective ways social media will fit into your digital marketing plan.
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Create
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Create a Word document that addresses the following topics:
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What is the last Social Media ad you saw?
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What stood out about it to you or made you engage in it?
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What did you choose to create a social media campaign for? Why did you make that choice?
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Which social media sites will you use for your campaign? Explain why you will use each one, and include details about whether they use organic or paid activities.
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What form of content will your social media posts include? Why did you make those choices?
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How will SEO be affected by your social media activity? How can you use SEO to benefit your campaign? How will you use social media as a diagnostic tool to discover consumer desires and needs?
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Would there be any value to using social media influencers to engage audiences and build brand trust for your product?
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Describe your marketing message and the content you will use on each site.
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Explain how you will measure the success of your social media campaign, include tools to gauge volume, reach, engagement, quality, and conversion.
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Cite resources using both in-text citations, and a separate reference page.
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Incorporate the concepts and terminology learned from this week’s readings into the paper, demonstrating how the social media campaign you created reflects the concepts learned about in the Read and View activities.

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