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Define the problem –

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CASE WRITE-UP INSTRUCTIONS
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1. Define the problem –
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State, in one or two sentences, what you see as the problem in the case.
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Do NOT start stating background of the organization; do NOT summarize information from
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the case. You must focus on a specific problem.
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2. Gather pertinent facts – list the facts that relate only to the problem statement.
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This is your one chance to state facts from the case.
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3. Develop/propose alternative solutions – list all the ways that the problem could be
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dealt with in order to bring about a solution.
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In other words, in this step, you are to simply list – NOT comment on – possible
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solutions to the problem, whether you agree with them or not. Give the options.
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4. Analyze/evaluate pros and cons of each alternative solution –
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List each solution again. However, this time, under each separate solution, list the pros
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and cons (pluses and minuses) of the solution.
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5. Make a decision and defend your choice – make a statement of your decision (one of
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the previously stated alternative solutions), i.e., the alternative solution that emerges,
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based upon your analysis, as the best. This is your decision. State your reason(s) for
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choosing this alternative solution for implementation as your decision (in essence, back
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up your decision!)
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6. Evaluating your decision –
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For this section, briefly outline how and when you would evaluate the results. This is
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one or two sentences. HOW: Sales? Profits? Consumer attitudes? Market share?
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Something else?
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WHEN: Monthly? Quarterly? Semi-annually? After a year? Two years? Something
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else?
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IMPORTANT: You must follow the steps above. Do NOT summarize the case. Do NOT do any outside
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research. Do NOT include personal experiences that are not covered in the case.

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