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When seeking an appropriate property, look at their website and social media presence…if both are good – then that is not a good choice.

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For your semester-long project, you will be applying knowledge gained almost every week throughout the semester to develop feasible and creative marketing strategies for a specific, real hospitality-based business.YOU will be choosing the focus of your project, but your choice must be approved. Your choice MUST be an independent property (meaning, NOT a chain and not a nationally owned franchised property – those properties do not need our assistance!) Your goal should be to identify a locally owned, “mom-and-pop” style property that currently does not have good marketing. When seeking an appropriate property, look at their website and social media presence…if both are good – then that is NOT a good choice.

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